Think of the Social Media as a platform or a soapbox. As something that gives you a chance to be heard or read, even for a brief moment of a few hours. The people who are drawn to your message will visit your site and recommend it to others.
Links = Better Search Engine Rankings
A new website may find it difficult to gain links from a critical mass that is not familiar with it but a trusted social news resource makes it easier for links to come in, because the community and buzz has somewhat ‘certified‘ the value of the site. Note that the actual strength of the article is still of utmost importance for all.
Primary and Secondary Traffic
Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through the social sites.
Primary + Secondary Traffic = Community / Supporters
Primary Traffic usually comes in a larger volume, while secondary traffic may be more valuable. Why? Because links from other websites bring visitors who are very likely to be interested in your content. These citation links demonstrate recognition of your site in the eyes of others. It builds your brand.
Contact Attain Media to discuss how we can develop a Social Media campaign for your product or service.
Social Media Optimization (smo)
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